If a brand is to succeed online, it must command attention; the right attention. We produce bespoke campaigns with credible, authentic, social creators and influencers.
We believe in the power of human touch when it comes to influencers. What’s that, you say? But you’re a digital growth agency who base everything on data? Of course we do, BUT. And it’s a big BUT. A brand’s integrity is so important that it’s paramount that any influencer promoting or representing your brand, gets the human seal of approval. That’s why our approach to influencer marketing is to find prospective influencers and apply best-in-class software and technology to audit and identify fake followers and bot accounts before handpicking each influencer based upon real human interaction.
And we don’t manage or represent a select group of influencers, meaning we are completely unbiased and only work with influencers who are a genuine fit for our clients. What does this mean in reality? In short, we only work with influencers who are authentic and share the same values and passions as our clients, ensuring a genuine fit. We collaborate with influencers to share our clients’ brand stories in a reliable and creative way that, ultimately, provides measurable impact. Put simply, we create conversions as well as conversations.
We create strategic frameworks that will help you make commercial sense of how your brand can leverage Influencer Marketing and amplify its effectiveness. With our human touch, we cultivate communities that enrich your brand's culture.
We manage all aspects of an influencer marketing campaign. From brainstorming creative concepts and identifying the right influencers, to overseeing content activations and immersive reporting, no stone is left unturned.
Over the years we have built and maintained first-hand relationships with global influencers across multiple verticals. From micro influencers, social superstars and celebrities to tech unboxers and fashion vloggers, our contacts are unrivalled.
We have a dedicated data team and combine this with our expertise to select only the most relevant influencers and content creators who have established communities that are relevant to your brand. We use best-in-class software and technology to allow us to audit audience demographics and identify inauthentic followers and accounts.
Our job is not done once our on-boarded influencers have hit ’post’. We track and monitor all influencer content to ensure it is on track to succeed. Thanks to our in-house data team, we’ve got the tools to track, monitor and evaluate (in real-time) the success of our campaigns with ease. At the end of each campaign, we provide our clients with a thorough evaluation report that outlines the results, value and impact provided by each influencer and their content.
If you want to learn more about influencer marketing or would like to know how it could be applied to your business, we offer training and consultancy. From workshops and bespoke training programmes to playbooks and tool kits, we will bring you up to speed with best practice procedures and advise you of the steps to take when launching your own influencer marketing campaign.
To get the attention that Clarks wanted and that Wallabees deserved, we needed to create and activate an influencer programme with a truly global reach.
Create a buzz for your brand and let us manage every stage of the Influencer Marketing process on your behalf. All the effort from us, all the results for you. For each campaign, we source and onboard relevant creators, opinion leaders, brand ambassadors, micro-influencers and story-tellers – mirroring your brand values.
Next comes collaboration, to create content that showcases your brand message in an effective, authentic and – most importantly – attention-grabbing manner, whether that be on Instagram, YouTube, Facebook, Twitter, TikTok or other platforms. Wherever your audience is, we’ll be sure to reach them.
In late 2017 SEO Prismatic wanted a bit of an edge, so we acquired Disrupt – an established influencer and youth marketing agency. Their unique approach and experience inspired innovation, embraced culture and their philosophy etched into the SEO Prismatic mantra from day one. So, it was a match made in heaven from the very start. What came together was the best of all worlds: the spirit, the sway and the data-powered strategy. Win, win – right?
Everything we do is powered by data and our expertise around it. This allows us to make data-driven selections when recruiting influencers and also gives us the tools to track, monitor and evaluate our campaigns in real-time. Why not leave the guessing game to your competitors and tackle the influencer space with data and know-how instead?
"SEO Prismatic delivered an impressive content and influencer campaign that truly embodied the House of Marley brand, as well as connected with our core audience. With such a competitive landscape, this kind of cut-through activity is essential, and we look forward to continuing to work with SEO Prismatic in 2019 and beyond."
Nick Grocott, EMEA Marketing Director, House of Marley