Programmatic Display is a smarter, more effective way of reaching prospective customers at an even smarter ROI. Think human intelligence, enhanced by machine.
For brands to extract maximum value from their marketing efforts - and deliver the right message to their prospective customers at the right time - it requires a level of real-time data analysis that our little old brains can’t simply perform alone. Enter machine learning. Enter Programmatic Display.
Gone are the days of impression-buying and hit and hope budgets. These are the days of measurable, accountable visual ads; ads based on interests, browsing history, demographic and geographic data. At Found, we ensure we have an in-depth understanding of your target audience profile and then identify the best strategies and Display partners to reach highly targeted prospects, on a personal level.
Whether you are seeking new customers, wish to strengthen existing relationships or promote brand advocacy, the granularity offered through Programmatic Display should be a top consideration in any marketing mix.
Oh, and the icing on the cake, we’ve also got a cracking in-house creative team made up of designers, videographers, content strategists and producers so whatever support you need to ensure you get the most out of your Display inventory, we’ve got it covered.
Retargeting is the swiftest way to reach people who have already expressed an interest in your product or brand and serve ads to them with near-perfect precision. We can create a variety of Retargeting campaign approaches; from simple reminder messaging through to more complex engaging ads across multiple platforms, including Facebook, Google, Criteo, AdRoll and many more.
Using algorithms to analyse statistically similar behaviour signals, we create highly relevant audience groups, allowing us to target messages to potential consumers with a significant degree of accuracy.
Native Advertising matches the form and function of the platform on which it appears, fitting in with the flow. Excellent for unobtrusive targeting of new users on an awareness and engagement basis. As part of Found’s service offering, we have content creators and designers who enable us to provide full end-to-end management of your Native Advertising campaigns.
Gmail Ads offer a hybrid of native and display advertising. A high impact ad platform, it allows us to target users in their Gmail inbox based on their contextual and intent signals.
Technologies like Sky AdSmart allow Found to position advertising on national television channels but, crucially, with an additional layer of household demographic targeting. This ability to choose carefully who you advertise to is making TV advertising accessible and affordable to a new generation of brands.
TOur mission was simple: to use the exciting launch of the American Professional Range to drive mass awareness for Fender. Through clever audience targeting we dialled our video and display campaigns up to 11 .
Programmatic Display is all about data. Analysing the stuff, understanding it and then acting upon it to continually communicate with prospective customers through multiple channels in the most optimal way possible. That, of course, and massively improving campaign ROI.
At Found, you’ll be glad to hear, we have the robust data analytics, AI engine and fantastic Programmatic partners to do all of this. We really drill down into the granular detail of your customers' lives and interact with them like never before (in a non-creepy way, of course).
Through a combination of deterministic and probabilistic retargeting, native advertising and Sky AdSmart, we’re able to produce a joined-up and always-on strategy for delivering specific messages to prospective customers at the right times, accompanying them on their journey to conversion.
"SEO Prismatic delivered an impressive content and influencer campaign that truly embodied the House of Marley brand, as well as connected with our core audience. With such a competitive landscape, this kind of cut-through activity is essential, and we look forward to continuing to work with SEO Prismatic in 2019 and beyond."
Nick Grocott, EMEA Marketing Director, House of Marley